Stop doing the work AI can do for you.
SPARQ teaches business owners how to use Claude Code and AI tools to automate the repetitive stuff — without losing what makes their work great.
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Automate the boring
Repetitive tasks, client reports, content pipelines — Claude Code handles it so you don't have to.
Keep the craft
Automation should free your creativity, not replace it. SPARQ shows you how to stay in control.
No coding required
Nicky isn't a developer either. Everything taught at SPARQ is built for business owners, not engineers.
A designer who learned to build with AI.
Nicky Scholten is a graphic designer with 15 years in online marketing — and zero background in coding. Based in Belgium, he now runs a real AI agency and has built his entire operation using Claude Code and AI tools.
He didn't learn to code. He learned to automate. And that changed everything.
SPARQ is where he teaches other business owners — designers, marketers, freelancers, agency owners — how to do the same. No developer required. No jargon. Just practical AI automation that respects your craft.
"I'm not a developer. I'm a designer who figured out how to make AI do the heavy lifting — and now I'm teaching everyone else how to do the same."
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